The Hippo’s Eye View: Graphic Design

It’s a quarter of a second of eyeball time and then your message is either in or it’s out. That’s a pretty digital proposition: zero or one. The Hippo doesn’t believe in zero. Which is why his graphic design is precisely what the term suggests: design that’s truly graphic. The eye is surprised, delighted, enamoured and engaged. The brain follows. You’re in.

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